The surprise announcement by One plus co-founder Carl Pei has become the talk of the tech world. The Swedish entrepreneur left the Chinese smartphone brand OnePlus in October last year at a time when OnePlus was performing well globally. He also played an instrumental role in designing the OnePlus smartphone lineup over the years, including the recently launched OnePlus Nord.
After months of anticipation, Carl Pei finally announced the name of his new company titled ‘Nothing’.
Nothing plans to profit from selling hardware instead of software subscriptions, Pei said.
The announcement comes shortly after his venture received $7 million in seed funding from various tech investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman and Josh Buckley back in December 2020.
Pei’s venture also received funding from CRED founder Kunal Shah.
We rethought everything and came up with #Nothing. pic.twitter.com/VSz905Kgug
— Nothing (@nothingtech) January 27, 2021
It’s been a while since anything interesting has happened in technology. Now is the time for new changes, said Pei.
London-based ‘Nothing’ was initially hinted to be an audio-device manufacturing company. But there are rumours that the company will also produce smart phone.